PRACTICE

MEDIA

We orchestrate growth

Publicis Media creates value for clients through our capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing, social advertising, search engine marketing and investment.

We build consumer journeys and data guides us to opportunity, helping us uncover what people want, need and expect. Technology makes personalization and relevance possible. Creativity makes it magic.

When we combine our deep understanding of people with our unmatched expertise in media: experiences get invited in, not filtered out.

As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale.

From our office in Amsterdam we integrate all our capabilities in order to gain full control of consumer journeys.

Strategy

We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.

Insights and analytics

The core of our operation is based on our insights and data department. Our operation is evidence led, every decision we make is based on verified data analysis and learnings from research. As we are part of an international network, we have access to vast data pools and proprietary tools to facilitate our insights team.

Data and technology

To orchestrate the perfect consumer journey, data and technology are crucial. Identifying consumers and determining where they are in their individual journey, create automated decisions on which content to show them, can only be accomplished by focusing on data and technology.

Commerce

With the digitalization of the retail landscape and the growing interest in direct-to-consumer propositions clients are coming to us with a variety of challenge. We advise the largest FMCG, Luxury, electronic and automotive clients in market.

Performance marketing

For a full funnel consumer journey performance marketing is crucial. Aligning touchpoints and optimizing campaigns towards our client’s business KPI’s is the name of the game. Our digital department has organised itself in different digital expertise’s; programmatic advertising, seo, sea and social media.

Social advertising

Social Media is huge for all age groups and is still rapidly growing. More platforms are still emerging and the opportunities in terms of targeting, formats and creative possibilities are enormous. Our social media team is on top of all these developments and collaborates closely with the internal teams working on social content, influencer marketing and community management.

Search engine marketing

Search Engine Marketing has been a strong backbone for consumers and brands for years. In both paid (SEA) and organic (SEO) searches new developments and trends are emerging and require a skilled team to ensure the right developments are considered and tested for your brand. We have that team to also balance out the activities and benefits from SEA en SEO.

Investment

Our media investments are coordinated by PMX (Publicis Media eXchange), our buying department. They deliver optimal value for our clients with 100% transparency. PMX is the trusted ally that can help both clients and partners evolve their business. They are the “X” factor that supercharges our client’s media investments.

Quote
“Data is just people in disguise”.

Marc Verschoor, Chief Growth Officer