Everything we do at Publicis Groupe is underpinned by data. We have inhouse tools, capabilities and technology to provide clear guidance in the ever changing customer behaviors. Supported by a centralised data and analytics workforce of 3,500 engineers, analysts, and strategists from across Publicis Groupe.
We meet up to our clients expectations and help them navigate through their challenges by providing them insights, strategy & technology. Today and in a cookieless future.
Determine your goals:
Our team of experts works with you to understand your objectives, from creative strategy to measurement.
Get a single view of each customer:
We onboard your data, remove identifiable info and match your customers to IDs, for one view across their devices & cookies.
Personalize in real timeIine milliseconds, our AI decides who to reach online, and delivers a unique digital message that drives action.
Optimize & measure to reach your goals Your campaigns continuously optimize in real time, based on your KPIs & budget. And you’ll validate it all in daily feeds.