We guide brands to growth

By helping our clients navigate the complexity of commerce to ensure their investment drives sales, wherever consumers transact, we guide them to growth. It is our job to bring the best talent, technology and partnerships to you to deliver appropriate solutions.

We are eCommerce enthusiasts. We are a team of specialists who help guide brands towards eCommerce growth every day. Our people have experience across a range of categories with many of us having previously held eCommerce roles in agency, brand and retail organizations.

With the digitalization of the retail landscape and the growing interest in direct-to-consumer propositions, clients are coming to us with a variety of challenges.

Strategy and insights

For an in-depth understanding of the consumer journey, we help brands to make the right data-driven decisions regarding media and creative strategies. What triggers the consumer to purchase online and offline? Which brands are considered? What are the most important orientation channels?

Set-up and integration

Successful selling on marketplaces starts with setting up an account. We help set up and connect everything in the right way. From product feed management (ERP/PIM systems), brand registry towards new product launches and brand stores. We have very strong relationships with local retailers and the marketplace.

Digital shelf optimization

The digital shelf allows brands to connect with shoppers in a more meaningful way through engaging content. We assess, develop and implement commercial content on retailers and marketplaces. Better content will increase product findability and generate higher conversions. Our center of excellence is GS1 certified.

Retail media activation

If you want to be successful in the online retail environment, you need to advertise. Advertising makes products visible and drives higher conversions. We use our media expertise and our retail knowledge to plan, buy and optimize media on retailers and marketplaces.

Retail media consultancy

Retail media investment is growing. We help our clients have stronger digital media conversations with retailers. Understanding commercial challenges of brands, developing joint business plans, driving transparency and media accountability, aligning trade and consumer media planning.

Social commerce

Social commerce is giving the ability to drive the audience from browsing to purchasing in just a few quick steps. We help our clients leverage social media and influencer marketing to drive consumers to purchase via shoppable ad formats, live streams, collaborative campaigns or AR/VR shopping experiences.

‘’We believe it’s critical that eCommerce becomes part of the organic roadmap, given that it is disrupting business for all our client verticals’’

Rik Mulder, Head of Commerce

Max Factor
Max Factor

How Max Factor outsmarted the competition during the pandemic.