Publicis Groupe is going to do the performance activities in the Benelux for Puma. The collaboration between the parties started with the ‘Puma Workout Week’.
The Puma Workout Week was initiated to promote the launch of Puma’s Pure XT Line. Publicis has deployed four influencers. They posted personal workout videos on their social media channels. The same workouts were offered by OneFit exclusively to their members, as well as a discount code for the Pure XT Line.
Matthijs Boesten, Head of Marketing at Puma is happy with the collaboration: “In addition to the expertise in the field of PR, Publicis Groupe offers an integrated approach from data where Puma’s influencer strategy is also a part of. We have the confidence to achieve wonderful results together.’
Miriam van Dijk, Account Lead at Publicis Groupe, is also looking forward to a bright future: ‘PUMA is a brand that stands for a healthy lifestyle. The products, the people and the brand make us super excited to take Puma further into the Benelux.’