Our “Millboard” for Mercedes-benz, a Publicis Benelux project, has been winning several regional and international awards, proving that our Creativity is flying high! The project just got a Silver Pencil at the One Show, a Bronze at Clio Awards, a Wood Pencil at D&AD, the Grand Prix at the Creative Belgium Awards and, last but not least, a Bronze Lion at Cannes!
The idea was simple: to exploit the striking visual similarity between the Mercedes logo and the Windmill, transforming one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.