To highlight the difference and similarities in media behavior of different generations in The Netherlands, Publicis Groupe NL wrote a whitepaper titled ‘Meet the Generations’.
In the this piece, we are debunking myths like ‘GenZ doesn’t watch linear TV anymore’ and showing the hard cold data on actual media behavior throughout different age groups.
Adformatie did a nice article on the whitepaper based on a press release we’ve sent out:
A lot of the differences in media behavior we see between Gen Z, Y & X can be explained by technological innovation; young people have historically been the first to adopt these innovations that drive their media behavior;
That’s why to us they function like a canary in a coalmine for predicting shifts in behavior of next gen consumers.