With the appointment of Wendy Pouw last year, Publicis Benelux has its first Chief Digital Officer.

2021 was primarily a successful year for Publicis, although CEO Jacco ter Schegget would rather speak of a Dickensian year. He quotes: “It was the best of times, it was the worst of times.” “I think we’ve all struggled to maintain our energy levels in another corona year. Despite this, Publicis has experienced good growth. If you look at the industry figures, we are organically above average. We have further strengthened our commerce branch (a promise Ter Schegget already made last year). We work with Procter & Gamble, among others. We have further developed the Epsilon data proposition. There isn’t a pitch anymore that doesn’t involve Epsilon. And, of course, there was the Boomerang acquisition. We have also set up the new label Le Pub with Heineken as a starting customer. We now work there for several customers. We also won several pitches, such as Stellantis (including Fiat, Chrysler, Opel, Citroën) and Puma.’