With their newest training line coming to The Netherlands, PUMA asked us to help launch the PURE XT line with a bang. And what better way to do this by including one of the biggest training influencers in Europe and PUMA ambassador Pamela Reif?
We developed a PR strategy and event concept to educate our key media contacts on the new product technologies used to create this line. To build a strong link to PUMA’s main retail partners, we partnered up with OneFit. We featured exclusive PUMA influencer workouts on their platform that could be booked when purchasing the PURE XT line through one of their retailers and through a giveaway a few lucky consumers were able to join the event with Pamela Reif as well.
This all resulted in a big visibility boost for PUMA with over 2.8 million accounts reached after this one-day event.