Innovative and Interactive Experience Aims to Increase Awareness of Gas Savings
To raise awareness about gas savings with a hybrid heat pump, Eneco and Publicis Creative have joined forces to develop the Eneco Gas Saving Bubble. The Gas Saving Bubble is an interactive experience that uses a large bubble to show how much gas can be saved. You can then compare the size of the Gas Saving Bubble to objects in and around your own home, as well as things like an elephant, or a lighthouse. Eneco is the first energy supplier in the Netherlands to use Augmented and Mixed Reality technology to make gas savings visible, with the goal of motivating people to take a sustainable step.
With the introduction of the Eneco Gas Saving Bubble, we make the savings visual and tangible. Because when you literally see right in front of you how large that bubble can be—the average Dutch person’s Gas Saving Bubble is about 10 meters high—you really feel how much you can save.
Dutch people can inflate their own Eneco Gas Saving Bubble via their phone (webAR) or desktop and see how much gas they can save with a hybrid heat pump.