You heard it right. Organizations aiming to sustain growth must prioritize hiring and retaining top talent, making a strong employer brand essential.
At Publicis Groupe, we have deep roots in building and activating Employer Brands. We launched our first campaign over 30 years ago and even created a societal meme before the existence of social media (Geschikt/ongeschikt campaign – Dutch Army). And we never stopped. Our in-house Brand & recruitment specialists work seamlessly together with all the unique talent Publicis Groupe has to offer.
We create, build, and activate Employer brands wherever the business need is the highest. We know how to attract talent, maintain employees, and activate internal processes to create a proud employee culture.
Our employer brand vision is simple and is built around three unique disciplines that have been honed over the years at Publicis Groupe. We believe that to successfully position and build an employer brand, your unique company culture is your holy grail. Defining and crafting it without losing its authenticity will anchor down ‘A license to believe’. A reason for external talent to be involved in your story is courage. The advertising market is fierce, and competition is large. We know the marketing field from a consumer, business, and employer perspective, and our creative processes are built to make brands stand out
The key to ensuring efficiency in employer brand activities is the seamless integration of different capabilities. Data, strategy, PR, influencers, creativity, funnel marketing, and media operations are all necessary. We have all of those capacities, working in one workstream, at one location.
“We harness the Power of One to develop practical and innovative employer brands that attract high-quality talent and cultivate loyal employees.”
Rogier de Brouwers – Employer Brand & Business Director, Publicis Groupe NL