Beautiful stories
need to be shared.

In our Brand Activations department, we excel at sharing captivating stories through influencers, dynamic brand partnerships, festival activations, PR magic, and more. Our strong connections with top media platforms, journalists, influencers, and key opinion leaders ensure that we understand what makes them tick and shine. We’re experts at translating your brand story into top-tier entertaining or newsworthy content, ensuring it reaches a wide audience.

We adore a great story!

As a team of enthusiastic media and content professionals, we’re dedicated to getting your story out there! In this ever-evolving digital landscape, we stay ahead of the curve, going beyond traditional content creation by leveraging our collective media expertise and power of one at Publicis. We stay updated with trending topics and use data to identify the hottest influencers and media outlets. These insights shape our strategy, allowing us to deliver your story to your target audience through engaging and entertaining content.

From lifestyle and automotive to fashion, food, and beyond, our diverse team of specialists understands various markets and knows how to effectively craft content that boosts your brand’s exposure. Let us help you create a buzz and make your brand’s story heard!

Strategy

Sometimes you don’t even know how interesting you are! By analyzing your company, we know which stories are interesting to share. Do these stories fit with your brand? Is that how you want your brand to be seen? From that starting point we can make a strategic plan to expose your brand or company in the right way!

Influencer strategy

In a world where there is easy access to all kinds of media, it is hard to distinguish quality. By monitoring the modern (social) media, we know who is hot and happening, who their followers are and if a certain influencer can become an ambassador for your brand.

Press releases

To get your news out there, we know how to write successful press releases to give both the online and offline press an angle for their media outings. We have a broad network and focus on maintaining our relationships with the media to get the best insights on what articles they are planning to publish.

Events & activations

Not only do we wait for the right news, but we also create the news ourselves. By organizing events and newsworthy activations, we make sure the press has something to write about.

Media advice

Because we build strong relationships with the media and influencers, we can usually get more things done. We make sure to target the right media, and provide them with the right information to get your message to your target audience.

Branded Content

Harness the influence and creativity of popular media outlets to craft content that reflects their identity while seamlessly telling your brand’s story in an engaging and entertaining way.